1 / 13

“Community” – What is the definition?

Walking the Talk: Connecting with the Community Snowy Range Nonprofit Institute August 2010 Richard Male rich@richardmale.com. “Community” – What is the definition?. Fellowship – among people living or working together under similar rules

saxton
Download Presentation

“Community” – What is the definition?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Walking the Talk: Connecting with the CommunitySnowy Range Nonprofit InstituteAugust 2010Richard Malerich@richardmale.com

  2. “Community” – What is the definition? • Fellowship – among people living or working together under similar rules • Common values – ethics or attitude in your organization • Affiliation on issues in common

  3. Connecting with a Community • Tell the truth / honesty • Err on the side of disclosure / openness • Avoid jargon • Demonstrate cultural competency / respect differences • Be empathetic / understanding • Appreciate that every geographic place has an identity that may be different from your own

  4. Key Institutions in a Community Schools Media Businesses Libraries Churches Governments Service Clubs Parks Cultural Groups Colleges Hospitals

  5. Understanding & Positioning Your Nonprofit Organization

  6. Why do nonprofit organizations need to be “positioned?” • Added credibility • Market to key stakeholders & funders • Visibility • Raise funds • Recruit board members & volunteers

  7. Power Structure Analysis Understanding who has the power, connections and influence in a community is critical in developing winning strategies for positioning your organization.

  8. Power Structure Analysis Essential elements in a community power analysis: • Examination of the established community • City government • Churches • Corporations • Civic groups – especially Rotary • Banks • Chambers Of Commerce • School boards • Universities

  9. Power Structure Analysis Essential elements in a community power analysis: • Examination of the formal groups • Ministerial alliances • City council / county commissions • Nonprofit associations • Neighborhood coalitions / groups • Media • Unions • Symphony Boards • Art Councils

  10. Power Structure Analysis Essential elements in a community power analysis: • Examination of individuals with power, “gate-keepers” influence, family history • People of wealth • Established families • Celebrities • Grassroots philanthropists • Trustees of foundations • Staff or gatekeepers to people and institutions of wealth

  11. Where Are You? Power Structure Analysis Formal / Informal Power In Your Community

  12. religious corporations media service clubs mayor county commission city council “youth” businesses Position Partners Nonprofit Organization

  13. Thank you Richard Male & Associates http://www.richardmale.com rich@richardmale.com 303-355-2919

More Related