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WHY SMSS?

WHY SMSS?.

scarlett-mckay
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WHY SMSS?

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  1. WHY SMSS? Mobile sms marketing through SMSS is a hot new form of marketing which utilises the global communication medium of the cellular phone and sms to get a company's message heard by an increased number of targeted consumers. Due to its speed and simplicity, the complex requirements of clients to create unique campaigns can be met rapidly and effectively without the assistance of a technical specialist. What's more is that mobile marketing systems also incorporate a unique custom campaign tool set for the setting up of services, which are far more complex than one-stage interactions, and are able to generate more revenue and a customer experience which is better; hereby creating more satisfied, and in turn loyal, customers. The SMSS mobile marketing solution is a powerful and extremely sophisticated web-based tool specifically designed for the easy creation and management of SMS campaigns; and for this reason a number of big business companies are starting to recognise the advantages which this marketing medium can provide such as immediacy and immense savings in costs. With the emergence of mobile sms marketing, no longer is placing an expensive advertisement on a giant billboard at the side of the highway necessary as, for a percentage of the cost, more customers can directly reached through their cellular phone and become aware of your company Permission-Based SMS MarketingSMSS provides a new opportunity to increase revenues for a company, and can also help enhance and differentiate a business from it’s competitors. SMS marketing is highly personalised, interactive and has an immediate impact Statistics29 Million South African cell phone users (expected to grow to 35 Million by 2008)85.5 Million sms sent in South Africa 2004 (grows more than 20% per year)Marketing observations28% Average response to sms marketing94% Of messages are read23% Of messages are forwarded to a friend50% - 75% Better at brand building than TV130% Better at brand building than radio

  2. BENEFITS TO ANY COMPANY USING SMSS • The business’s customer retention is increased substantially • New and more customers are attracted • SMSS offers you bulk sms messages at the lowest price: from 18c per sms • With our short code number and sms-credit system, sending sms messages will cost you NOTHING! • Our system automatically personalise each sms from your database, meaning the same message is sent to all, but each is personalised with the customer’s name, FOR you • Know instantly what your clients complain about or want • Customers use the 34050 number to book, complain, suggest , competitions, surveys or send any message to your inbox and cell phone , instantly. • Each sms sent to 34050 could instantly be sent to up to 5 designated emails and 5 cell numbers at the same time. • Each sms received, will credit your account with a sms, meaning if used effectively, bulk sms messages should never cost you anything. Sms credits are carried over and NEVER expires. • Your account is credited with 200 bonus sms credits each month • Each cell number received is automatically added to your database & populated and it’s a LEGAL database • Each sms sent to 34050, gets a freeautomated response • The automated sms response can be changed at anytime and there are no limits to different keywords and auto responses. • Each email address received via sms to 34050 is automatically added to your database and populated • The automated email responsecan be changed at any time and can contain pictures as well as attachments. • The sms scheduler can be used for special events, birthdays, anniversaries, automated marketing, preloaded messages, etc. Simply load the scheduled messages & forget about it. The SMSS system will do the rest! • People canreply to any message sent to them via our server, and it is displayed for your viewing instantly on your SMSS login • The reply message from your customer will also be sent to your email instantly • Messages can be viewed and sent from anywhere, anytime by simply logging onto smss.co.za • No need to download any software or programs. Once registered you are ready to go

  3. WHY A LEGAL DATABASE ? • Many companies using bulk sms are unaware that it’s considered spam to sent a sms to anyone that did not subscribe • WASPA is a governing body that ensures people are not spammed and therefore fine companies for not complying • Section 45 of the Communication and Transactional Act of 2002, prohibits anyone from using this form of marketing and by not complying is subject to a jail term of 12 months.(http://www.news24.com/News24/Technology/News/0,,2-13-1443_1289861,00.html ) • With SMSS, the business is assured that ALL sms marketing is done legally using our platform and methods • SMSS not only provides a platform for customers to complain directly, but also a platform to subscribe, ALL via ONE sms. • SMSS also provides customers two way communication between customers and businesses, with the automated SMSS platform

  4. TEST THE SMSS SYSTEM • Send the following sms to : 34050 (Simply type; Testing and sms to 34050) • You will receive an automated response from the SMSS platform within minutes • This message can be changed by the business anytime, and works instantly • Log in at www.smss.co.za, on “Secure Business Login” with username(test) and password (test) under “MEMBER LOGIN” • Under “SMS Menu”, click on “View sms’s” • The message you sent will appear in this menu, with your cell number as well as the date and time it was sent. • To send a sms the website, simply click “Tick to send a sms” and click on “Send Now” • Type in message (Max 160 characters) en click; “Send sms” • You will again receive the message within minutes from the SMSS platform. • This is exactly how a business would use the system to communicate further with any of his customers • If a business wants to change the autoresponse that’s sent to a customer, the business simply click on “ Sms Autoresponder” • Type in a message and click “GO” (PLEASE DO NOT CHANGE THE CURRENT AUTORESPONSE!) • For automated emailas well as a sms to customers, the business simply click on “Mail Autoresponder”. Type in his email address in “From” field , the subject about the mail, the message and clicks :”update” • PLEASE DO NOT CHANGE THE CURRENT EMAIL RESPONSE!) • Available credits are displayed under menu buttons • If a business wants to send promotional sms’s, they click on “Promotional sms” (Please do NOT use this function!) • All cell numbers received are automatically added to the business’s database (Click on method 2 “Select cell” This will show the numbers sent to the business through the SMSS platform. • PLEASE DO NOT CHANGE OR EDIT ANY FIELDS WHILE LOGGED IN – This was set-up for demonstration purposes only, and we trust you will not abuse the system

  5. For only R199 (Ex VAT) per month a business receives at least 15 benefits: • Free automated sms response to each customer that sends a sms to 34050 • Unlimited keywords each with it’s own auto response message • Free email to your inbox of each message received from a customer • Free sms notification of each message received to selected cell phone number • Free automated email to your customer requested via sms using 34050 • A secure legal database is created and populated for you • A dedicated email address: Yourbusiness@smss.co.za • Sms scheduler to do automated sms-marketing. (Scheduling includes days, weeks, months, years) • 24-hour access to SMSS website that means you would be in control of your business from anywhere in the world • Personalised sms feature for bulk , scheduled and group sms messages. (Automatically taken from database) • Personalised bulk email feature, taking names automatically from database for personalised email marketing • Bulk email facility, with automated email database building in groups through 34050 • An EXTRA sms-credit for each message received, to be used for marketing purposes (Can be accumulated & NEVER expires, which translates to FREE sms-marketing) • 200 BONUS sms credits per month to use for promotions, marketing etc. • Free half page Ad in local A5 publication – 4 x per month (Sms for Smalls – 37002)* • *The booklet will be distributed free of charge & when enough SMS Ads warrant it • Initial (Once-off) registration fee: R995 (Ex VAT) includes: • Creating of your business on the SMSS platform • Your own UNIQUE keyword (A keyword normally costs R300 Reg, Plus R500 p/month, p/keyword) • Email set up and registration • Use of our short code number: 34050 (Normal costs to set up a short code: R4500 Ex Vat, plus R900 p/month line rental) • Grouping of different keywords (unlimited) for different departments of your business • Set up of website complaints, compliments, suggestions or subscriptions • Set up of promotional platform for your business on SMSS website

  6. THE SMSS AGENCY • Each SMSS agency owns his own exclusive area with the following income potential: • 10c for each sms sent in his exclusive area • R1.50 for each sms sent in his area, when people use our SMS Classifieds section • R995 + VAT for each business that signs up with SMSS • R139.00 + VAT PER MONTH for every signed up business in his area • 50% of ad space in the A5 SMSS booklet • Agency pricing: R45 000 – R250 000 (Depending on the area) • Should an Agency be bought for say; R75 000 the Agency needs only to sell to 75 businesses in TOTAL to recover ALL costs. That’s without the sms-income (R0.10 + R1.50 p/sms), monthly income (R139.00 x 75 p/m) and ad space in the A5 booklet. Agency’s potential income is more than R1,000 000 per annum • INCLUDED in the price: SMSS head office will advertise, interview and train all consultants and the Agency owner • SMSS Head office is so convinced about the Agency’s potential, that should the Agency not recover his investment within the 1st 12 months, that they would buy the Agency back! • Contact Derek at: 083 292 8665 for more or additional information • Current SMSS Agencies: • Nelspruit, East Rand, Midrand, Johannesburg, Cape Town, Belville, Alberton, George, Witbank, Middelburg MP, East London, Ermelo, Vryburg, Kempton Park, Pretoria, Centurion, Port Elizabeth, Roodepoort, Randfontein, Krugersdorp, White River , Pietermaritzburg and Umhlanga.

  7. (Only ONE agency will be sold per Area) Agency income: (Agencies have 5 income streams) • Each business pays an initial once-off registration fee of R995 (Ex VAT) of which the Agency receives R995 + Vat • Each business pays R199(Ex VAT) p/month of which the Agency receives R139 .30+ Vat per month • The agency will earn R0.10 for each sms sent in the exclusive area (Plus different income per sms for other short code numbers: 35002(R3), 36100 (R5), 37002 (R7.50) • The agency will earn an additional R1.50 per sms sent to be placed in the A5 Sms for smalls booklet (See next slide) • 50% of the Ad space sold in the A5 booklet in the exclusive area 100 x Businesses will generate the following income: 1. Initial income:R99,500 or R50,000 (If consultants are used to register businesses. Consultants are paid R495 per business registering) Monthly income: 2. 100 x R139.30 = R13,900 p/month 3. 100 x 20 sms messages p/day x R0.10 = R200 x 30 days = R6000 p/month 4. 100 x sms’s for A5 SMSS booklet = 100 x R1.50 = R150 p/week (R600 p/month) 5. 2 x business ads in A5 booklet p/w @ R400 = R800 x 50% = R400 x 4 = R1600 p/month TOTAL monthly income = R22,100 (R265,200 per year) TOTAL: 1st Year = R265,200 + R50,000 = R315,200(420% return on investment) SMS for Service 7

  8. Layout of A5 SMSS BookletWanted • Canopy for ford bantam pick-up, 2006, any condition, John, 0823456789 • Microwave, 35L or larger, Adam, 0834567890 • Nokia cellphone, not older than 12 mnths , charger included, Graham, 0845678901 • BMX bicycle, needs attention, R200, James, 0761234567 • DSTV decoder, with dish, Jill, 0790123456 • Golf clubs, for my 10 year old son, Pete, 0832323232 • Waterpurifier, 5 stage or better including installation, John, 0834343434 SMS for Service 8

  9. Agency income: - should 2 consultants only manage to register 10 businesses each per month for the 1st year 20 x 12 = 240 Businesses 1. Initial: R 238,800 (R120,000 to agency, after consultants have been paid) PLUS 2. Monthly income:240 x R139.30 =R33,432 PLUS 3. SMSS sms-income (240 x 20sms’s (from businesses) x 30days x R0.10) =R14,400 PLUS 4. Sms income for SMSS ad-booklet (200 p/week x 4 = 800 p/m x R1.50) = R1,200 PLUS 5. Ad space income (A5 SMSS-booklet) 10 Businesses x R150(average) = R1,500 TOTAL: R49,032 p/month (every month) (R588,384 + R120,000 – Registration fees) – TOTAL – R708,384 - 944% - Return On Investment) SMS for Service 9

  10. Worst case scenario - Poor circumstances: ONLY 48 businesses in total (Only 1 p/w or 4 p/month) 1. Initial income: R47,7660 (R24,000 after consultants were paid) PLUS 2. 48 x R139.30 = R6,686.40 (R80,236.80 per year) PLUS 3. 48 x 5 sms’s x 30 days x R0.10 = R720 (R8,640 per year) PLUS 4. Sms-income from ad-smss’s for A5 SMSS Booklet 100 p/week = 400 p/m x R1.50 = R600 p/m (R7,200 per year) PLUS 5. Ad space income from A5 SMSS booklet (only 1 business per week at R150 average) = R600 p/m = R7,200 per year TOTAL R24,000 + R80,236.80 + R8,640 + R7,200 + R7,200 = R127,276.80 (169% - Return On Investment) SMS for Service 10

  11. To recover only your investment: Only 12 businesses register (1 per month) in TOTAL : (Then do nothing but to collect the next year’s income) Initial income: 1. 12 x (R995-R495) = R6,000 PLUS 2. 12 x R139.30 = R1,671.60 p/m = R20,059.20 PLUS 3. Sms-income(12 x 5 sms’s x 30 days x R0.10) = R180 p/m = (R2,160 ) PLUS 4. Sms income from SMSS booklet sms’s(100 p/w x R1.50 = R600 p/m) = (R7,200) PLUS 5. Ad space income from A5 booklet (1 p/w x 4 = 4 p/m x R150 = R600 p/m (R7,200) TOTAL R6,000 + R20,059.20 + R2,160 + R7,200 + R7,200 = R42,619.20 R42,619.20 x 2 yrs = R85,238.40 (113% Return On Investment) SMS for Service 11

  12. Good case scenario: 300 businesses per year, (25 p/m – 1 per day) 1. Initial income: R298,500 (R150,000 after consultants were paid) PLUS 2. 300 x R139.30 = R41,790 p/m (R501,480 after 1st year) 600 x R139.30 = R83,580 p/m (R1,002,960 after 2nd year) PLUS 3. 300 x 20 sms’s x 30 days x R0.10 = R18,000 (R216,000 per year) 600 x 20 sms’s x 30 days x R0.10 = R36,000(R432,000 after 2nd year) PLUS 4. Sms income from SMSS ad sms’s (1000 p/week x 4 weeks = 4000 p/m = 4000 x R1.50 p/sms = R6 000 p/m (R72,000 per year) PLUS 5. Ad space from SMSS A5 booklet = 10 x 4 = 40 x R150 = R6,000p/m = R72,000 per year TOTAL R150,000 + R501,480 + R216,000 + R72,000 + R72,000 = R1,011,480 (1349% Return on investment) SMS for Service 12

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