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Explore how Merian Scout creates an emotional connection with users through strategic design, offering a personalized and memorable travel experience. Learn about their unique approach and the key ways humans navigate and find their way in the physical world.
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The Emotional Side of Design: Merian Scout Navigator May 14, 2008
we are frog we are a strategic creative consulting firm. frog brings a unique combination of strategic and creative talent to help companies envision, realize, and deliver actionable strategies for growth. our rigorous yet unorthodox approach yields breakthrough innovationand a sustainable competitive edge.
Table of Contents Form Follows Function Form Follows Emotion Merian Scout Case Study
Form Follows Function Wayfinding 3 key ways humans navigate and wayfind in the physical world: Landmarks Routes Maps
Landmarks Landmarks are distinctive and should be easily viewable from a distance.
Routes Routes are abstract and point to point, with the journey internalized and not easily communicable.
Maps Maps reveal overall spatial orientation and the general relationships of one place to another.
Form Follows Emotion Connecting Emotionally frog’s philosophy is that without the intent and achievement of connecting with the user, the experience of even a well designed object can be cold or disconnected.
Merian Scout Case Study Challenge Merian’s known brand of tour guides and magazines provided premium content. Now they wanted to branch out into creating their own GPS device with premium content and experience for European travelers. Approach frog believes that “form follows emotion” and the key to successful product and UI design takes its cues from human connection. The frog team in Germany created a superior navigational product, leveraging emotional content ties from the brand’s heritage.
Form Follows Emotion It offers trusted trip content. When you drive by POI signs in Germany, it recognizes them and talks to you about it via audio and image.
Form Follows Emotion It’s your “Plan B”. The restaurant you planned to visit is closed on Mondays. Instantly let Scout find you a nearby back-up plan for dining.
Form Follows Emotion It’s your tour guide. The umbrella is symbolic of tour guide leads. It can be combined with other search parameters, like the Scout to find interesting places near your destination.
Emotional Connections Making memories. Photos provide starting points to other trips’ fond memories...
Emotional Connections …Much like building a gallery. Saved and suggested images prompt ideas for new routes, trips and side visits along the way.
Form Follows Emotion It’s all about you. Based on your patterns of usage it could tailor suggestions to you over time, making it a very personal Merian experience. The packaging reflects that sense of the experience being about your trip and your happiness.
Form Follows Emotion It speaks the language of the brand and of navigation. Product design choices emanate the compass and wayfinding elements in the blue lights and physical artifacts. The high tier Merian content brand transcended UI and physical space.
