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How to Break Into Mobile App Development

How to Break Into Mobile App Development. Before the window closes. Leslie Stevens-Huffman. Independent business and careers writer with over 20 years’ experience in the staffing industry Advisor to the Human Capital Institute Corporate trainer for UC Irvine Extension. Agenda.

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How to Break Into Mobile App Development

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  1. How to Break Into Mobile App Development Before the window closes

  2. Leslie Stevens-Huffman • Independent business and careers writer with over 20 years’ experience in the staffing industry • Advisor to the Human Capital Institute • Corporate trainer for UC Irvine Extension

  3. Agenda • Current Landscape • Required Competencies • How to Get Training and Experience • How to Score an Opportunity

  4. Current Landscape • Global Sales of Mobile Apps $4 billion in 2010 • Gartner Projects Sales of $15 billion in 2011 • Apple Accounted for $1.78 billion in 2010 • Business and Consumer Apps • Web Apps Emerging • Universal Language

  5. Job Growth for Mobile Developers • 131% this Year • Tops US Dept. of Labor List for 2012 • 2,123 jobs on Indeed • 4,500 on Elance • 1,900 jobs on Dice • Top Earners $115,000 (nationwide)

  6. Talent Acquisition Strategies • BUY • BUILD • BORROW

  7. Buy • Job Postings, Advertisements • Mine Social Networking Sites • Headhunters • Referrals • Passive Job Seekers • Highest Cost/Greatest Risk

  8. Build • Cross-Training • Educational Reimbursement Programs • Corporate Universities • Mentorships • Lunch and Learn • Interns • Low Cost/Moderate Risk

  9. Borrow • Consulting Firms • Independent Contractors • IT Staffing Firms • Boutique Development Shops • Moderate Cost/Low Risk

  10. Transferable Competencies • Bachelor’s Degree • Development and Programming Experience • C++ Objective C C# Java • Creativity, Ideas, Communication Skills • Business Value/Impact

  11. New Competencies • Mobile Operating Language (s) • Hands-On Experience/Body of Work • Mobile User Interface • Implement APIs • Miniaturize • Adapt Web Apps • Tight, Error-Free Code • Passion and Commitment

  12. How to Acquire Mobile Skills-DIY • Developer Toolkits, Online Tutorials, Books, YouTube • Create Apps • Debug • Request Critiques • Partner with a Colleague, Coach or Trainer (hybrid or two heads are better than one approach)

  13. Pluses and Minuses of DIY • Shows Passion and Commitment • Low Cost/Time Intensive • Portfolio Material • Lack of Coaching/Feedback • Hard to Validate/Mitigate Risk • Not for Everyone

  14. Formal Learning • Bootcamps • Online Courses • Certification Courses • College and University Courses

  15. Pluses and Minuses of Formal Learning • Fast • Expensive • Structured Learning • Authenticated/Standardized Development Methods • Reduces Risk • Limited Hands-On/No Portfolio Material

  16. OTJ • Come up with an Idea • Write a Business Plan • Develop an App for Your Company

  17. Pluses and Minuses of OTJ • Get Paid to Learn • Utilize Educational Benefits • Leadership Role/Job Security/Marketability • Portfolio Material • Demonstrate Creativity/Business Impact • User Interface • Competition/Other Priorities

  18. How to Score an Opportunity 1)Target Appropriate Opportunities 2)Map Your Competencies to the Job Requirements 3) Develop and Execute Your Marketing Plan

  19. Target Appropriate Opportunities • Consider Employer’s Risk and Cost Objectives • Culture and Environment • Contacts • Target 15 to 25 Companies Network Your Way In

  20. Error-Free Code, Mobile User-Interface, Miniaturize, APIs Business Impact Enthusiasm and Passion Low Risk Portfolio, Body of Work, Experience Examples in Resume, Cover Letter, Profile, Business Plan, Vignettes, Monetize Demeanor, Language, Follow-Up, Participation Communities, Meetups References and Education Map Competencies to Requirements

  21. Market Yourself • Network • Personal Branding/Marketing Campaign that Includes Social Media • Proactively Contact Target Companies • Post Resume Online/Reply to Postings • Customize Your Approach • Recruiters

  22. Now Go Get ‘Em • Before the Window Closes • Resource List

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