Innovational Amusement Park

1. Innovational Amusement Park aMAZEing Adventure Park Amazing Run Entertainment Inc.

2. Management Team • Why we build this business? • Nowadays, people are under kinds of pressures, life, work, study. They are crazy to find ways to self release. Adventure park and amusement park are popular choices for the group of people, while there are some shortcomings in both parks. We build our aMAZEing RUN park based on maze game, combining with adventure factors and video game or movies plots. • It perfectly meets people’s needs who live in NYC and surroundings want to relax and have fun in leisure times.

3. Start-up Vision & Objective Vision: • Addicted to breakthrough traditional leisure entertainment style, create brand new real person maze adventure game with creative perspectives. Devoted to give customers perfect unique experiences which combined physical & intellectual challenges, individual and group participation. Releasing yourself, unleash your potential. Based in NYC, aim to across the world! • We are committed to being a creative leader in the new market and becoming the truly No.1 in the market and relative industry; Best entertainment experiences for customers; Best company for investors. Objectives: • Brand Image: Reach a high level of reputation and awareness as Universal Studio • Service people over American east coast areas where population density is big in 5 years.

4. Snapshot of Business Idea For everything we do, we believe we can make great virtual games into reality and create life long memory of maze adventure experiences for our audience! We make great design, offer great food and provide great service! Why we do? How we do? What How WHAT we do? Why aMAZEing Adventure Park

5. Business model • To provide unprecedented real person maze adventure games, cooperate with Video or mobile game companies (Inspiration & design), meet individual, families, companies and groups trip or activities needs, periodically update, hardly imitate. Your life long amazing experience start from aMAZEing Run! Highlights: Unprecedented, creative, Maze adventure, individual & group activity, Totally new entertainment style.

6. Business Model Canvas

7. Executive Summary Problem statement Huge initial investment, big marketing money needed. Solution Cooperate with mobile game companies and TVs. Why

8. Executive Summary • How will the customers benefit from your solution? Customers will learn our park directly, and totally attracted by the creative way of entertainment! • What is the compelling advantage of your solution? Company will get feedbacks very soon. The effect would be prominent.The tickets sales will dramatically rise in the advertising periods. The flaws is the marketing will not be so accurate (On TV), viewers may not buy it. The ad should made by pros to be more attractive. •Are there any intellectual property or regulation issues related to your project? Who owns the intellectual property? We got talent 4 members which are from different areas of China, study all over the world,and working on different majors. Diversity is the greatest advantage!

9. Identify Business Opportunity

10. Target Audience Demographics 16-35 Young Millennial Live in NYC and surrounding areas PsychographicSports fans Interested in adventures Standing in the front of trends Audience Segmentation Students (freshmen): 16-24 Workers (freshmen): 24-35 Family: 10-45 Market Segmentation Amusement park features on MAZE adventure, brain and physical challenge experiences Market Positioning Position Statement: To 16-35 young Millennial who are interested in adventures and seeking real-life physical challenge, our aMAZEing Adventure Park is the amusement park that will provide them with the life long memory of maze adventure, brain and physical challenge experiences! Target Market

11. Market Size and Growth Rate In 2012, The market size of New York amusement park is $70millions compared with New Jersey $144 millions. And the amusement park industry in New York is growing on an average of 4% per year since 2007. Market Size ($ millions) $70 $67.31 $59.84 $64.72 $57.53 • Market structure: Prefect competition • No great barriers, monopole of huge amusement park

12. Customer preference Sample Size: 101 Target Audience: 16-35 people currently live in New York Methodology: Both Online and Offline Others Questionnaire Analysis Amusement Park 35% Bars, Clubs Famous Spot 35%

13. Porter’s five forces analysis

14. SWOT analysis

15. Competition Advantages Direct competitors: Maze parks and adventure parks in the New York and surrounding areas are our direct competitors. • Indirect competitors: The Amusement parks like Disney land, universal studio, cedar point. Our competitive advantages are obvious. We combine all advantages from maze parks and amusement parks. Firstly, we pioneered the adventure park build on mazes. The whole adventure park is built on the maze map. It is full of adventure and fun. Secondly, keeping constantly updated instead of same games all the time like Disney land. It keeps changing according to the most popular app games and famous movies. Thirdly, the target audiences of maze parks are children while we expand our target audiences to 16-35 young millennial. Moreover, combing with the design of indoor and outdoor, so it could be still worked during bad weather.

16. Value chain partners First, the environment, it includes the universities in the New York and surrounding areas. We will organize the specific project for orientation in Universities. it will be the best place to choose to know about each other. Second, the companies are also our value chain partners. We support staff training for companies. These two kinds of partners guaranteed our customers. We also have the designers for our games, it guaranteed the supply chain.

17. Start-up Process

18. Business Operation Flow • Control environment – Ethical values, quality of personnel, direction provided by the board and effectiveness of management. • Risk assessment – Identification and analysis of risks underlying the achievement of objectives. • Control activities – A diverse range of policies and procedures that help to ensure management directives are carried out. • Information and communication – Effective processes and systems that identify, capture and report operational, financial and compliance. • Monitoring – A process that assesses the adequacy and quality of the internal control system’s performance over time.

19. Marketing Entry strategy -- 4Ps Product: • Our amusement park is based on maze and there are five chapters in it. People enter our park and they can experience all or part of them. people who pass all levels and use the least time will be the winner and be rewarded. Maze amusement park overview

20. Game Details • Key activities: Combine the maze game and the most popular App games, Video game factors, adding some Chinese elements and movie plots. we are designing creative adventure experiences to make you realize your hero dreams. It includes five chapters. Game elements could be like: “Iron man” “Chinese Kong Fu” “Temple run” “Draw something” “Angry bird” • Special Galas: To attract more people and have long customers retention. We are about to add some activities like: Campfire party Camping Staff training Bar Cleaning mind Business hour: Weekdays 10am~10pm Weekend 8am~10pm Game level setting: 5 levels (chapters) Location: NYC Suburb

21. aMAZEing Adventure Park

23. Marketing Entry strategy -- 4Ps Place: • Corporations with Travel Company, Schools and Hotels around NYC and surrounding areas. • Smart phone app promotion. • Websites and local presses. Price : General Ticket : $40/person (Get from our market surveys includes all maze games) Campfire party + Camping : $30/person/night

24. Marketing Entry strategy -- 4Ps • Promotion: • NYC and surrounding areas are the key point of our promotion location. • Cooperate with local presses and TVs, word of mouth could be the effective ways to elevate our program. • Organize public relations campaign and branding events with student union of universities in NYC and surrounding areas. • (Spring & Fall could be the best time to official running) • Organize staff training programs with companies. • Advertising in smart phone app. • Network Marketing • Post posters and slogans in NY subway station. • Setting baskets with our brochures in subway station, hotels and schools. • Advertising in TV • Player Rewards

25. Use of funds • Fund Requirements • (Compare with Model of Wasatch Family Fun Centre) • Construction: 5 acre without subventions (20,000㎡)

26. Financial Analysis (5 years period)

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32. Exit Strategy • Merger & Acquisition (M&A) • Merging with a similar company, or being bought by a larger company. This is a win-win situation when bordering companies have complementary skills, and can save resources by combining. • Sell to a friendly individual.  • It’s a great way to “cash out” so you can pay investors, pay yourself, take some time off, and get ready to have some fun all over again. The ideal buyer is someone who has more skills and interest on the operational side of the business, and can scale it. • Liquidation and close.  • Simply to shutdown, close the business doors, and liquidate.

33. Next, Your amazing journey will start from…. aMAZEing Adventure Park