1 / 8

Eric von der Heyden

Marketing Meeting. Eric von der Heyden. September 22, 2005. Focus – Java Developers Java Magazin and Java Spektrum Focus – General developers iX, c’t, Internet Professional Focus – General computer users PC Magazin Focus – IT Managers Computerwoche and Informationweek

sclarence
Download Presentation

Eric von der Heyden

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Meeting Eric von der Heyden September 22, 2005

  2. Focus – Java Developers Java Magazin and Java Spektrum Focus – General developers iX, c’t, Internet Professional Focus – General computer users PC Magazin Focus – IT Managers Computerwoche and Informationweek Advertising for Eclipse-based products are few and far between. Press

  3. First dedicated print magazine for Eclipse Belongs to Java Magazin Looking for more contributors and advertisers Moving from a bi-monthly to a monthly after less than a year Eclipse Magazin

  4. JAX Focused Java Event with Eclipse Track. Keynote with Erich Gamma, Mike Milinkovich ~800 attendees May in Frankfurt W-JAX, November in Munich iX Conference Dedicated Eclipse Conference. 250 attendees. Heidelberg, Germany. End of June Events

  5. silicon.de golem.de tecchannel.de heise.de Portals

  6. Acceptance? tolerated 135,000 regular users in IT organizations in Europe (Ovum) Eclipse is on top of the list on the agenda for IT decision makers contemplating their software development practice (Ovum) but only 10% of the developers are using Eclipse – according to IT decision makers (Ovum) – our experience shows that companies are still paying for commercial solutions, but many developers are using Eclipse instead Trends In our experience managers want to be able to seemlessly extend Open Source with commercial add-on, not x different Eclipse-based IDEs RCP is on its way to become a platform for standard software – steady increasing demand for training and consulting services Support and Services need to be built out to accelerate the adoption process The days when developers have to quickly click Eclipse away when a manager walks by because it is not the officially sanctioned development environment are soon over. The learning curve for Eclipse development and architecture is often underestimated. How are enterprises adopting Eclipse

  7. Auto Manufacturer – rolling out Eclipse across the IT organization as the standard Java IDE, Eclipse support, Plugin evaluation, RCP strategy Cell Phone Manufacturer – custom Web and Desktop SDKs Leading Auto Parts Supplier – Consulting and support for CDT development, plugin development Embedded Software Provider - custom IDE RCP Standard Software for e-procurement RCP Standard Software for fund management Enterprise Adoption Examples

  8. Marketing Meeting Eric von der Heyden September 22, 2005

More Related