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Indiana University / ChaCha Strategic Alliance

Learn about the strategic partnership between Indiana University and ChaCha, incorporating IU Libraries for better search experiences and reliable information retrieval. Explore the economic model, challenges, and future of search at IU with insights from key speakers.

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Indiana University / ChaCha Strategic Alliance

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  1. Indiana University / ChaCha Strategic Alliance Coalition for Networked Information Washington, DC December 10, 2007

  2. Agenda Strategic partnership overview Kim Milford, Special Assistant to Vice President for Information Technology Incorporating IU Libraries and key highlights David Lewis, Dean of the IUPUI University Library Carolyn Walters, Executive Associate Dean IUB Libraries ChaCha — search + brainpower Jonathan Ellman, Vice President for Academic Alliances

  3. Strategic Partnership Overview Search 2007 — a little perspective The IU / ChaCha Search Strategic Alliance Structure Economic model Challenges The future of Search at IU

  4. Strategic Partnership Overview Search 2007: A little perspective The IU ChaCha Search Strategic Alliance Structure Economic model Challenges The Future of Search @IU

  5. Search 2007: What’s wrong with current search tools? Nothing! Some of Google’s successes1: “Google helped me cut a pineapple” “Google helped me remove a rattlesnake” “Google helped save my marriage” 1 www.youtube.com

  6. Search 2007: It isn’t the search engine, it’s the volume and breadth of information currently available online… and it’s growing. We need something to complement algorithmic search engines

  7. Search 2007:

  8. Search @IU 2007

  9. … More Search @IU

  10. And More Search @IU…

  11. … More search…

  12. Search@IU: ChaCha Alliance

  13. Search@IU: ChaCha Alliance • Opportunity to influence and participate in the development of a search tool • Indiana company

  14. Search Strategic Alliance Research, Development and Services via a series of efforts over time Serving the Academic Mission by pioneering essential tools for the 21st Century Instant access to credible IU expertise at any time from anywhere for the IU Community

  15. Strategic Alliance Structure: Master alliance partnership agreement with individual project agreements Deliverable based Research Services Development

  16. Strategic Alliance Economic Model Will change to meet the need and function of the individual projects Initial development of common platform and guided search: Sponsored links IU Revenue Share

  17. Strategic Alliance Challenges Privacy Authentication Student involvement

  18. Strategic Alliance Privacy Issues Protecting search data Finding the balance between providing better searches and retaining too much, too long Ongoing Periodic scrutiny and assessment

  19. Strategic Alliance Authentication Protects licensed resources Enables value-added service But Limits accessibility to those within our community Conflicts with our broader missions

  20. Strategic Alliance Students Great potential guide pool Web 2.0 environment Potential payment structure As IU employees/representatives Research opportunities

  21. The Future of Search@IU

  22. Incorporating IU LibrariesDavid LewisDean of the IUPUI University LibraryCarolyn Walters Executive Associate Dean, IUB Libraries

  23. Incorporating IU Libraries ChaCha enables IU to insert librarian expertise where our users are — inside the search engine Most importantly, provides certitude that the information is accurate and credible

  24. How is the Library using ChaCha? ChaCha has created tools for managing Guided Search Web-based interface Knowledge Base for Guides to share knowledge Vetting previous Answers Evaluating Guides

  25. Guided Search Functionality Library Search site University-wide search Pre-vetted results Search with IU guide button

  26. Guided Search Functionality • Development needs • Refined taxonomy • Off ramp • Transfer • Interaction with other guides • Longer wait time to connect to a guide • Enhanced vetting

  27. Library Policy Issues Issue of scale Local variation in resources and policies vs. sharing of expertise Librarians vs. other pools of expertise 24/7 support

  28. Library Policy Issues Opportunity to influence and participate in the development of a search tool Intellectual property issues — who owns our work — answers and vetting?

  29. ChaChasearch + brainpowerWho would have thought that the 21st century’s greatest advancement in search engine technology would be… the human touch?Jonathan EllmanChaCha’s Vice President for Academic Alliances

  30. What makes ChaCha different? • Simple Access to Better Answers • Redefine how people access information by integrating human brainpower into every search • Provide better answers by delivering hand-picked results tagged by experts • Make those answers easy to access, no matter where you are, what you want, or how skilled you are at searching

  31. “Done it before” Team and Investors Scott Jones ChaCha CEO Boston Technology Gracenote Gazelle TechVentures Escient PrecisePath Robotics • Brad Bostic • ChaCha President • Bostech • NearMed • NearSource Jeff Bezos,ChaCha InvestorFounder & CEO: Amazon.comJack Gill,ChaCha DirectorCo-Founder: Vanguard & Maven Ventures Mort Meyerson,ChaCha DirectorFormer CEO of EDSRod Canion, ChaCha DirectorFounding CEO: Compaq Computers

  32. Additional Project Information Indiana University Vodcasthttp://it.iu.edu Projects pagehttp://uits.iu.edu/scripts/ose.cgi?avrp.ose.help ChaCha Darin Leachdarin.leach@chacha.com

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