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Advocacy for Community Health

Advocacy for Community Health. Stand Up and Be Counted: You Can, and You Must. What is ‘advocacy’?. ‘ Advocare ’—to call to aid “An effort, with greater than zero probability of success, aimed at actively supporting a cause or constituency by attempting to change policy and/or conditions .”

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Advocacy for Community Health

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  1. Advocacy for Community Health

    Stand Up and Be Counted: You Can, and You Must
  2. What is ‘advocacy’? ‘Advocare’—to call to aid “An effort, with greater than zero probability of success, aimed at actively supporting a cause or constituency by attempting to change policy and/or conditions.” Rallying others to your cause Addressing root conditions Changing the conversation
  3. Not just lobbying ACTION Litigation Lobbying Community Mobilization Model Legislation Regulatory Feedback Coalition Building WILL Community Organizing Champion Development Media Advocacy Political Will Campaigns Public Will Campaigns OUTCOMES Communications and Messaging Advocacy Capacity Building Public Forums Leadership Development Voter Outreach AWARENESS Demonstration Programs Public Awareness Campaigns DECISION MAKERS Public Polling Policy Analysis/Research INFLUENCERS PUBLIC Influencer Education Public Education Policymaker Education AUDIENCES
  4. Why advocacy? Your programs need supportive contexts Changing the law can make your fight easier Bringing more people to your cause IS progress (an end and a means) Rules can change behaviors, and acting can change attitudes—equifinality and multiple paths to change Advocacy can induce change all along spectrum of prevention
  5. Tasks and Skills for Advocacy Media and messaging Building message boxes for nimble but consistent communication Champion development You need to preach to your choir until they’re all singing Voter outreach and education Make this an ‘issue’ Coalition building United fronts for change Advocacy capacity building Enhancing your ability to build your cause Community mobilization Building your ‘army’ of advocates
  6. Steps for your Advocacy—Media & Messaging
  7. Steps for your Advocacy—Champion Development When policymakers support your cause, give them ways they can really support it Author op-eds Recruit colleagues Sponsor measures Appear at events Easier ‘ask’ for newer advocates than confronting hostile opponents Raises issue profile and recruits new messengers
  8. Steps for your Advocacy—Voter outreach and education Turning causes into ‘issues’ Using marijuana issue as opportunity to connect to civic engagement Getting voters to be your supporters Making your issue political, but not partisan Voting as an act of prevention Getting your supporters to be voters Breaking through the disillusionment Registration is just the beginning Making voting part of your cause’s ‘culture’
  9. Steps for your Advocacy—Coalition Building and Advocacy Capacity Building Advocacy TA process as opportunity to build capacity Leveraging coalition strength for advocacy impact Coalition participation as an advocacy ‘ask’ Coalition logic model as strategic plan for advocacy Steering your coalition towards advocacy impact
  10. Steps for your Advocacy—Community Mobilization Gathering people Need a reason for them to engage—petitions, signature campaigns, local ordinance fights, legislative events Creating volunteer advocacy opportunities, scaled to prompt engagement (media monitoring, LTEs, lit drops, signature collection, institutional endorsements) Going where people are already gathered Enlightened self-interest to connect to their existing concerns Tailoring your message without changing your tune
  11. Next Steps What do you need to get started? Resources to support your advocacy Bolder Advocacy, legal guides AFJ Advocacy Capacity Tool Advocacy Progress Planner melindaklewis.com Questions? Melinda Lewis melindaklewis@gmail.com 816-806-6094
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