190 likes | 378 Views
WELCOME!. Introduction. Presented by : Ali Cheaib , Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jahlani Peart, Jinnell Cooper, Khareem Brown , Kyron H. Bain, Koree Wait. CLOTHING & FOOTWEAR. The Puma Brand. Brands Similar to Puma. Puma’s Fashion Statement .
E N D
Introduction Presented by: Ali Cheaib, Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jahlani Peart, Jinnell Cooper, Khareem Brown, Kyron H. Bain, Koree Wait
CLOTHING & FOOTWEAR The Puma Brand
Puma’s Fashion Statement “5 Types of Experiential Marketing” “Five different types of experiences, or strategic experiential modules (SEMs), that marketers can create for customers are distinguished: SENSE, FEEL, THINK, ACT, RELATE” - Bernd Schmitt
5 types of marketing Schmitt`s (Examples) Sense: Puma Store Layout Feel: Marketing Switch (Lifestyle Brand) Think: Promotion & Brand Awareness Relate: Portrayed Lifestyle & Culture (Targets) Act: Consumer Experience (Promotions for Puma Products)
Recommendations Featuring: The North Face Brand
Space Recommendations(Temporary) Blow up obstacleCourses
Space Recommendations(Temporary) Rock Climbing Walls
Space Recommendations(Temporary) Ultra Cool Tank
Space Recommendations(Temporary) Survival Course (Pop up shops)
Space Recommendations(Temporary) Show your Skills
Space Recommendations(Permanent) Weather zone
Space Recommendations(Permanent) Interactive running &hiking machines
Space Recommendations(Permanent) North Face Spaces
Space Recommendations(Permanent) North Face World
Space Recommendations(Permanent) North Face School of Outdoor Activities
Presented by:Ali Cheaib, Ali Siddiqi, Bryson St. Denis, Cassandra Hill, Jinnell Cooper, Jahlani Peart, Khareem Brown, Kyron H. Bain, Koree Wait