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Anatomy of a Performance Website

Anatomy of a Performance Website. Prepared for : Samish Campfire Council By: FDG Web, Inc www.FDGWeb.com. Ad-Hoc Lists. Any data collected can be entered or imported into the CRM Database. Sugar CRM. Reports. CMS. The CMS allows staff to update content directly on the web. Contact Form.

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Anatomy of a Performance Website

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  1. Anatomy of a Performance Website Prepared for :Samish Campfire Council By: FDG Web, Incwww.FDGWeb.com

  2. Ad-Hoc Lists Any data collected can be entered or imported into the CRM Database. SugarCRM Reports CMS The CMS allows staff to update content directly on the web. Contact Form Campfire Website Donations Special Campaigns All website content Online Candy Sales All form data, whether volunteer, club inquiries, donations, etc… gets captured in the database. All donor information gets matched with record in SugarCRM, including donation history. Camp Kirby Employment Forms Camp Schedule

  3. Goals behind the new infrastructure. • Content can be maintained by staff w/o dependence on a developer or student and may be edited from any location by multiple authors. • Donor/Contact/Alumni Data can be protected and maintained w/o dependence on any one individual, format or source. (different secure system than CMS) • All sources of contact, donation or inquiry gets captured and the site can accommodate manual uploads from phone, mail, events, written on napkins, whatever etc. • The CRM Software can automatically run intelligent reports about who is in this database and give you greater insight on how/who to contact and with what offer.E.g. This is John Doe, his wife & he donated “xyz” amounts in 2001, 2006, 2007 & 2010, seems to favor donating to camperships and was a former Camp Kirby employee 5 years running. His wife stalks candy sales…because of a Campfire Mint addiction. • In 2009 he made an inquiry about being included in Camp Kirby work parties. • In 2010 he inquired about local clubs in the Alger/Skagit

  4. Cost • No deployment cost. • No licensing requirement. • Maintenance provided as a donation. • Installation & configuration provided as a donation. • The real cost is developing a process that staff must follow in order for this to be valuable.

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