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How does media influence your decisions?

Explore how media shapes consumer behavior, decode advertisements, and analyze persuasive tactics used by companies. Identify hidden messages, target groups, and dissect marketing strategies. Discover the impact of celebrity endorsements, sex appeal, and more in advertising.

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How does media influence your decisions?

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  1. How does media influence your decisions? 1. Open your book to page 20. • Number each line from 1- 13 on page • No homework tonight! If you were absent on Friday you need to schedule a time to take the mid term. Your tests are not yet graded. What are we doing today? 1. Identify the terms: stated message, hidden message and target groups. 2. Learn how to myth bust advertisements

  2. Marlboro 2 Camel 3 How does MEDIA affect you? 1 McDonalds Starbucks Victoria’s Secret How many of these brands do you recognize? Record your answers on page 20. 4 6 5 Nike

  3. Look at page 21. • After reading the two paragraphs, we will answer the question : Why do companies spend millions of dollars to advertisements their products?

  4. Writethe following notes on page 21. • What is a target group? • A group of people who are more likely to buy a product. • Lets look at • these products…… • Who is the customer?

  5. What is the target group? Write your answers on page 20. Dog treats 8 7 7. Young girls 8.Dog owners 9 9. Yankee Fan

  6. What groups of people would these magazines target?Write your answers on page 20. 10 12 11 Pre-teens Parents with babies Teenage girls

  7. Companies persuade consumers by using well though out stated messages and hidden messages. Copy on page 21. What is a stated message? It is the part of the ad that you read. Can you find the stated message?

  8. On page 21 write: • What is a hidden message? • A feeling that is implied by words or the overall look of an ad. If you smoke Kools the girls will notice you. Is that true?

  9. QuestionWhat is the hidden message? • If you drink a Miller Light you will have a great body. Is that true?

  10. What persuasive tack ticks are used to entice consumers ? 1. Open your book to page 23, number each line 113-22 • Copy HW: Complete pages 22-23 in your Life Skills Book. What are we doing today? 1. Review stated message, hidden message and target group. 2. Learn how to myth bust advertisements.

  11. Let’s review. Find the stated and hidden message in this ad. • Stated: “Catch of the day.” • Hidden: If you drink Captain Morgan’s Rum you will get the girls (just like fishing). Is that true?

  12. Celebrity Endorsement • Having famous or well known people support a product. On line 1 write: Tiger Woods

  13. Bandwagon Appeal • Where you are made to think that everyone is using a product. On line 3 write: Bacardi Rum

  14. Sex Appeal • Uses attractive models and implies that the product will make you more romantic or sexually attractive. On line 5 write: Skyy Blue

  15. Maturity & Sophistication • If you buy this product you will be more mature or grown up. On line 7 write: Grey Goose

  16. Fun and Relaxation • The product wants you to believe that you will have more fun. ON line 9, write:Coors Light Click on Coors ad for tv ad

  17. Popularity • This technique tends to imply if you buy the product you will be popular. On line11, write: American Eagle

  18. Voice of Authority • Suggest that the product is the choice of the experts (dentist, doctors, athletes) • Who is the authority? On line 13, write: Excedrin

  19. Scientific Evidence • Presents facts or statistics to support success of a Product. On line 15, write: Genny Light

  20. Comparison on Tv • Kindle VS iPad • On line 17, write: • Kindle vs iPad

  21. Demonstration • Name the product Write: Tilex On line 19

  22. The Deal Appeal • These ads create a sense of urgency and excitement by implying that this deal is too good to pass up. ON line 21, write: Kohl’s

  23. Let’s do an ad analysis on page 26 • Product name: Margaritaville Tequila

  24. Description A post card picture of a tropical island.

  25. Target group Working adults (who need a rest)

  26. Stated Message

  27. Implied message If I buy this product, I can feel like I’m on a vacation. Not very realistic. Why?

  28. Technique Used Fun and Relaxation

  29. What other forms of media advertise alcohol? • TV yes or no • Radio • Newspapers • Magazines • Internet • Billboard • Signage in stores

  30. What’s the hidden message? • Drinking party drinks looks like fun. OR…. girls, you have your own drink now…it’s pink vodka.

  31. Sex appeal • What is the hidden message? Is the message true?

  32. Shows how well a product works What technique is being used? • Demonstration and Celebrity

  33. What’s the hidden message? • Drinking party drinks looks like fun. OR…. girls, you have your own drink now…it’s pink vodka.

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