1 / 1

MKT 271

MKT 271. Question Discuss the positive or negative impacts of any FIVE (5) microenvironment factors that affect the operations of a company selling sports equipment. (25 marks) Question

sean-madden
Download Presentation

MKT 271

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 271 Question Discuss the positive or negative impacts of any FIVE (5) microenvironment factors that affect the operations of a company selling sports equipment. (25 marks) Question • Using examples, define and explain the situation in which companies can adopt the following marketing philosophies: (i) Production Concept (ii) Product Concept (iii) Selling/Sales Concept (15 marks) • Discuss the differences between the selling/sales concept and the marketing concept. (10 marks)

More Related