'500 premium marketing tools' presentation slideshows

Agile Marketing

223 views • 11 slides

Customer Lifecycle Marketing Benchmark Report

110 views • 9 slides

2015 Association Marketing Benchmark Report

Introduction In 2014, HighRoad Solution and Demand Metric teamed to study the state of association marketing. That study established a valuable set of benchmarks about association marketing effectiveness, relevance, capabilities, tactics, skills and metrics. The 2014 study identified several areas of improvement, including adopting a more strategic orientation, embracing content, less fragmented ownership of marketing functions, acquiring more current skills, and becoming better at using metrics to manage the marketing function. Another key area of investigation in the 2014 report was leadership: where the senior marketer sits in the organization, if that senior marketer is talking to the board and what the implications of that visibility are. This 2015 benchmark study on association marketing revisits the same issues and now provides some comparison data to show what progress, if any, has been made. This report shares the most recent state of association marketing, and while some of the data has changed, the goal of the report remains constant: to provide associations with a set of marketing benchmarks they can use to compare and improve their performance. Table of Contents - Introduction - Executive Summary - The Status of Association Marketing - Association Marketing Capabilities & Tactics - Strategy, Execution & Measurement - Digital Marketing Portfolio - Tasks & Skills - Metrics & Analytics - Budget & Resources - Analyst Bottom Line - Acknowledgements? - About HighRoad Solution - About Demand Metric - Appendix - Survey Background

79 views • 7 slides

Event Engagement Benchmark Report (preview)

Introduction Marketing has experienced a massive, evolutionary shift in the past decade. Today, marketing effectiveness is synonymous with exploiting current technology, being data driven and emphasizing customer engagement. Technology is the enabler of marketing performance, customer engagement is the objective and data provides the scorecard. Engagement is the common denominator of many marketing goals: greater conversion rates, advocacy, shorter sales cycles and better ROI. The modern marketer does many things, but most of them are in some way, shape or form linked to driving better engagement. Many marketing and sales teams believe that events are a strategy for accelerating the development of customer engagement. Events provide all the ingredients necessary to achieve desired levels of engagement: face-to-face or at least interpersonal interaction with customers, in a controlled setting that is designed to showcase the brand. Sales teams have historically relished the opportunity to interact with customers at events because they can advance relationships and engage more effectively. Events are the broadest, deepest touchpoint for many customers during their buying journeys. With the appeal of events come some unique challenges. No other marketing strategy is as varied, and few others have the logistical burdens of producing successful events. Attend, a provider of online software that simplifies and automates event management processes, and Demand Metric collaborated to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations. The report details the findings of this study. Table of Contents - Introduction - Executive Summary - Catalog of Events - Customer Engagement - Establishing Event Engagement - Event Metrics & ROI - Events Importance & Satisfaction - Analyst Bottom Line - Acknowledgements? - About Attend - About Demand Metric - Appendix - Survey Background

91 views • 7 slides

Account-Based Marketing - January 2017

80 views • 7 slides

Agile Marketing How-To Guide

This Agile Marketing How-To Guide will help your team leverage productivity best practices.

65 views • 5 slides

CRM Consulting Partners Revealed

54 views • 4 slides