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Advertising objective - PowerPoint PPT Presentation

Chapter 9

Chapter 9. Producing Data: Experiments . How Data are Obtained. Observational Study Observes individuals and measures variables of interest but does not attempt to influence the responses Describes some group or situation Sample surveys are observational studies Experiment

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Writing a creative brief

Writing a creative brief. Marketing Objective Why we are advertising Consumer Objective The desired change in attitude or behaviour Advertising Objective How we want people to react. The advertising has to affect people in such a way

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Marketing

&. Marketing. The Planning Process. Planning. Introduction. The Planning Process. Generally, plans cover at least four areas: Marketing Objective and Strategy (The 5 Ps) Advertising Objective and Strategy Creative Strategy (The Advertising Message)

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Advertising objective - PowerPoint PPT Presentation

Chapter 9

Writing a creative brief

Marketing