OOH Advertising - A Selected Means of Brand Promotion!
http://www.icons.co.in/metro-advertising.php - OOH Advertising is one of the most attention drawing means of brand communication which is launched through an outdoor media such as poster, billboard, signage, kiosk, pillar wrap, painting. Be it a poster ad or a billboard ad, any ad campaign which is not confined in a four walled room comes under OOH Advertising. In this regard, the scope of OOH Advertising seems to be really broad and exclusive. Except those mediums which are used for indoor brand advertising, almost every other form of brand promotion comes under outdoor advertising.
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