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Google v. Louis Vuitton

Google v. Louis Vuitton. Case Overview. Louis Vuitton , which is part of the LVMH group of brands including Moet & Chandon and Dior, had argued that Google was acting illegally by allowing other companies to bid for and use its brand names as keywords to trigger ads on its website.

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Adwords system - PowerPoint PPT Presentation

Google v. Louis Vuitton