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Appeals logos - PowerPoint PPT Presentation

Logos, Ethos, Pathos

Logos, Ethos, Pathos. Appeals. Logos. Logos refers to the use of logic, reason, facts, statistics, data, and numbers. Logical appeals are aimed at the mind of the audience (their thinking side). Ethos. Ethical appeals depend on the credibility or the training of the author.

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347 views • 11 slides

Persuasive Speaking

Persuasive Speaking. American Literature. What are three building blocks of effective persuasion?. C onfidence, the side-effect of preparedness and knowledge B alanced a ppeals to logos , ethos , and pathos (evidence) A l ogical pattern of organization, including a clear thesis.

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123 views • 10 slides

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Appeals logos - PowerPoint PPT Presentation

Logos, Ethos, Pathos

Persuasive Speaking