'Aveda global creative director' presentation slideshows

Fashion Week How-To: Modern Smooth Fringe?

Last week, Tome held its SS18 presentation, which celebrated female artists and incorporated dance, music and fashion. Antoinette Benders, Aveda Global Creative Director, was there to create modern, feminine looks, featuring sweeping curtains of gelled baby hairs, framed by tucked-in side parts. The result: the perfect soft-structured look. Get The Look: 1. Start with a classic smooth blow out and apply Flax Seed Aloe Strong Hold Sculpting Gel to add shine. 2. Create the wet-look fringe by applying Flax Seed Aloe Strong Hold Sculpting Gel, right onto the skin to help the hair stick and shape to the forehead. 3. Set the whole style with a mist of Air Control Light Hold Hair Spray. About: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products made with pure flower and plant essences that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

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