'Balanced picture' presentation slideshows

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA Marketing Pharmaceuticals in a Time of Change February 23, 2006. Talk Outline. Major influences in 2005 The year in DTC

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