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Consumer Behavior: How and Why People Buy

Consumer Behavior: How and Why People Buy

Consumer Behavior: How and Why People Buy. Chapter Objectives. Define consumer behavior and explain why consumers buy what they buy Describe the prepurchase, purchase, and postpurchase activities that consumers engage in when making decisions

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457 views • 31 slides
AI Methods in Data Warehousing

AI Methods in Data Warehousing

AI Methods in Data Warehousing. A System Architectural View. Walter Kriha. Business Driver: Customer Relationship Management (CRM). learn more about your Customer Provide personalized offerings (cheaper, targeted) Make better use of in-house information (e.g. financial research)

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457 views • 30 slides
Excited Delirium

Excited Delirium

Excited Delirium. Ohio State Parks 2006 In-Service Training. Sudden Custody Death Syndrome. The victims of Sudden Custody Death Syndrome (SCDS) usually have levels of identifiable foreign agents in their system These agents trigger abnormal behavior, actions, reactions or personal conduct.

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1.93k views • 27 slides
CLASSIFICATION

CLASSIFICATION

CLASSIFICATION. Kimberly Kim 2006. TAXONOMY: the science of classifying living things. How are living things classified? physical characteristics genetics biochemical make-up behavioral similarities (ex. method of reproduction). Scientific Naming: binomial nomenclature.

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265 views • 16 slides
Communication Accommodation Theory (CAT)

Communication Accommodation Theory (CAT)

Communication Accommodation Theory (CAT). CAT is used to explain the adjustments in speech, vocal patterns, and gestures that people make to accommodate others. 1. Focus is primarily on accommodations made when conversing with members of culturally diverse groups

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902 views • 5 slides

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