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Bladed razors - PowerPoint PPT Presentation

Marketing Warfare

Marketing Warfare. Offensive Warfare Is strategy for No.2 or No.3 in a category. Defensive Warfare Is what market leaders wage. Flanking Warfare Smaller or new players that are trying to get a foothold in a category by avoiding the main battle. Guerilla Warfare

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Bladed razors - PowerPoint PPT Presentation

Marketing Warfare