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Brand names possess - PowerPoint PPT Presentation

Brand Names, Logos, Packages, and Point-of-Purchase Materials

Chapter Seven. Brand Names, Logos, Packages, and Point-of-Purchase Materials. Chapter Seven Objectives. Understand the role of brand naming and the requirements for developing effective brand names Explain the activities involved in the brand-naming process Appreciate the role of logos

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Brand names possess - PowerPoint PPT Presentation

Brand Names, Logos, Packages, and Point-of-Purchase Materials