'Brand touchpoints' presentation slideshows

BRANDING WORKSHOP

BRANDING WORKSHOP. With Lucy Wang (Creative Director of Experimentum ). 01 . BRAND PROPOSITIONS. The Lean Canvas. Distinguish between customers and users. Identify them if you have multiple user roles in your product.

528 views • 28 slides

Chapter 4

Chapter 4. How Brand Communication Works. Key Points: How do the elements of the basic communication model relate to marketing communication? What are the six components of communication, and how do they relate to marketing communication?

548 views • 20 slides

Brand Development and Promotion

315 views • 10 slides