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Business buyers make - PowerPoint PPT Presentation

Marketing Management

Marketing Management. Chapter 6: Analyzing Business Market Reported By: Eulisan J. Florague. Chapter questions. What is the business market, and how does it differ from the consumer market? What buying situations do organizational buyers face?

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Analyzing Business Markets

Analyzing Business Markets. Chapter Questions. What is the business market, and how does it differ from the consumer market? What buying situations do organizational buyers face? Who participates in the business-to-business buying process?. Chapter Questions.

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774 views • 21 slides

Chapter 7

Chapter 7. Analyzing Business Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand the nature of the business market and how it differs from the consumer market. Learn how institutions and government agencies buy.

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173 views • 17 slides

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Business buyers make - PowerPoint PPT Presentation

Marketing Management

Analyzing Business Markets

Chapter 7