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Business mission increase - PowerPoint PPT Presentation

Formulating Your E-Commerce Marketing Strategy

Formulating Your E-Commerce Marketing Strategy. Don Bacon, Ph.D. Daniels College of Business University of Denver. Hierarchy of Objectives. Business Mission. Business Objectives. Marketing Objectives. Marketing Strategy. Source: adapted from Kotler & Armstrong, Principles of Marketing.

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Business mission increase - PowerPoint PPT Presentation

Formulating Your E-Commerce Marketing Strategy