The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride
Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Strategy Case Study (20 Marks) The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global speciality chemical company, Lubrizol, whose wholly-owned subsididary Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence agreement with Noveon to manufacturing and market its fire sprinkler system under the brand name of ‘Blazemaster’ which is a trade mark of Noveon. The company, in order to strengthen its business plans, had taken a strategic decision to enter into a techno-financial joint venture with specialty process LLC of USA, which provided if the required technical expertise for manufacturing CPVC pipes and fitting for home and industrial applications. Astral was also going for an initial public offering to further its growth plans. Answer the following question. Q1. Explain the term strategic decision making? Q2. Explain the process of decision making? Q3. What is the basic thrust of strategic decision making? Q4. Explain in detail the issues in strategic decision making? Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
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