'Business unit strategic planning' presentation slideshows

Developing Marketing Strategies and Plans

2. Developing Marketing Strategies and Plans. A strategy is a theory about how to gain competitive advantages. A good strategy is a strategy that actually generates such advantages.

1.8k views • 90 slides

III. PERENCANAAN STRATEGIS DAN PROSES PEMASARAN

III. PERENCANAAN STRATEGIS DAN PROSES PEMASARAN. 14 April 2010. Kotler on Marketing. It is more important to do what is strategically right than what is immediately profitable. Chapter Objectives. Tujuan Pembelajaran: Menjelaskan batasan perencanaan strategi dan empat langkah

656 views • 33 slides

Human Resource Management (Business Strategy)

220 views • 21 slides