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Pricing and Bundling Electronic Access to Information

Pricing and Bundling Electronic Access to Information. Jeffrey K. MacKie-Mason Dept. of Economics and School of Information University of Michigan October 1998. Reed Elsevier ($5.75 B) Wolters-Kluwer ($2.75 B). Gannett Co. ($1.3 B) News Corp ($3.2 B). Publishing. 1996 US GDP. 1997 Sales.

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Buyer chooses - PowerPoint PPT Presentation

Pricing and Bundling Electronic Access to Information