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C building context - PowerPoint PPT Presentation

Keyword Generation for Search Engine Advertising

Keyword Generation for Search Engine Advertising. Amruta Joshi*, Yahoo! Research Rajeev Motwani, Stanford University. * This work was done at Stanford. Search Results. Sponsored Search Results. Expensive, high frequency keywords. Target inexpensive, low frequency keywords instead.

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C building context - PowerPoint PPT Presentation

Keyword Generation for Search Engine Advertising