What Do eCommerce Application Developers Need To Know About Amazon Go?
As highlighted by a number of studies, a large percentage of online shopper abandon shopping cart if the find the checkout process complicated or too long. That is why; the developers have to explore ways to keep the checkout flow simple and checkout process fast to keep the shoppers engaged and persuade them to complete the online transaction. Often developers try to combat shopping cart abandonment by implementing checkout page optimization tricks like keeping checkout process simple, increasing loading speed of the checkout page, providing multiple payment options, keeping online payment secure, and including a visual progress indicator.
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