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Clear cut research objectives - PowerPoint PPT Presentation

Exploratory and Qualitative Research Methods

Exploratory and Qualitative Research Methods

Exploratory and Qualitative Research Methods. Exploratory Research. Initial research conducted to clarify and define the nature of a problem Does not provide conclusive evidence Subsequent research expected. Analysis of the Situation. Problem Definition. Statement of Research Objectives.

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1.17k views • 65 slides
Chapter Two

Chapter Two

Chapter Two. The Marketing Research Process. Chapter Objectives. Identify major steps in marketing research process Explain the interrelationship among and interdependence of the process steps Understand when to use external providers and how to evaluate them

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562 views • 45 slides
The Research Process and Problem Formulation

The Research Process and Problem Formulation

The Research Process and Problem Formulation. Justify the Need for Marketing Research. Four Considerations: Potential usefulness of the results Management attitudes towards marketing research Resources available for implementation Costs vs. benefits. Formulate Problem.

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597 views • 36 slides
Chapter 3 The Marketing Research Process

Chapter 3 The Marketing Research Process

Chapter 3 The Marketing Research Process. LEARNING OUTCOMES. Classify marketing research into one of three types List the major phases of the marketing research process Distinguish between the concepts of theory and hypothesis

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362 views • 30 slides
Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 5: Exploratory Research. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions

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448 views • 29 slides
Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 5: Exploratory Research. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions

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335 views • 29 slides
Chapter 6 Problem Definition and the Research Proposal

Chapter 6 Problem Definition and the Research Proposal

Chapter 6 Problem Definition and the Research Proposal. The Nature of Business Problem. Remember than managers may be completely certain about situations they face. At the other extreme, a manager or researcher may describe a decision-making situation as absolute ambiguity.

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1.17k views • 23 slides

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