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Marketing in the Virtual World: Understanding Consumptive Behavior in Second Life

Anthony Cocciolo http://www.thinkingprojects.org cocciolo@tc.columbia.edu Consumer Behavior Columbia Graduate School of Business. Marketing in the Virtual World: Understanding Consumptive Behavior in Second Life. Why do 3-D Virtual Environments have potential?.

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Marketing in the Virtual World: Understanding Consumptive Behavior in Second Life