Consumer attitudes and online retail dynamics in chile : Ken Research
Chilean online commerce is small, with less than 2% of sales contributing to the total retail sales. However, this scenario is changing fast and online commerce is growing quicker than ever before. Mobile commerce is the major contributor to the online retail sales which is because of high adoption to Smartphone's and high internet speeds coupled with high internet penetration across the country. Though the economy has slowed down in the last two years, online commerce is not affected due to these macro-economic changes but instead more Chileans are adopting online commerce every year. Key Findings Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 15.2% over the forecast period High internet penetration and very high Smartphone penetration will act as a catalyst for the emerging online shopping market Electrical and electronics was the largest product group in 2015, with total online sales of CLP281, 511.7 billion, or 47.6% of total online retail sales in 2015
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