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Customer Engagement Framework

We created the Customer Engagement Framework to help organizations improve their Customer Engagement efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics. This framework was designed with Customer Engagement best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Customer Success, Sales & Account Management, Sales Operations, Demand Generation, Strategic Communications, Product Management and Customer Care.

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