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Consumer situations - PowerPoint PPT Presentation

Chapter 2: Consumer Behavior & the Marketing Manager

Chapter 2: Consumer Behavior & the Marketing Manager. Consumer Behavior John C. Mowen Michael S. Minor. Application Areas of Consumer Behavior: PERMS. Environmental Analysis Market Research Segmentation of the Marketplace Product Positioning and Product Differentiation

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Consumer situations - PowerPoint PPT Presentation

Chapter 2: Consumer Behavior &amp; the Marketing Manager

Chapter 2: Consumer Behavior & the Marketing Manager