'Consumers perceptions' presentation slideshows

Consumers perceptions - PowerPoint PPT Presentation

How to measure and improve digital advertising creativity ?

How to measure and improve digital advertising creativity ?

I'd love to get your feedback on my new slideshare : "HOW TO MEASURE AND OPTIMIZE DIGITAL ADVERTISING CREATIVITY ?" If I have spent the last 2 years mastering consumer engagement towards brands, it's because I believe DIGITAL is great to create BRAND EXPERIENCES and therefore OUTSTANDING ADVERTISING ! I have tried to give an answer to the questions agencies and announcers have asked me such as : - Why everybody is saying that digital takes consumer engagement to a new dimension ? - What can digital media deliver vs. other media ? Is it just better ROI or can I reach more people, in better ways ? - How can creative power be boosted to capture consumer interest and love ? - What can I expect from digital : an increase of awareness, of purchase intentions and even an improved brand image ? I'd love to hear from you : - Which digital campaigns are the most effective ? - Which case studies can you share ? - Which companies can help advertisers in digital ?

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693 views • 67 slides
Weet-Bix Bites

Weet-Bix Bites

Weet-Bix Bites. Campaign : Sanitarium Weet-Bix Bites Agency : Initiative Year : 2009 Source : oOh!media Objective : Reinforce brand awareness and preference for breakfast cereals Audience : M GBs Cereal Buyers, 19+yo Strategy : Impact shoppers within the retail environment to

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274 views • 1 slides

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