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Social Content = Your Personal Brand

Social selling is more than just a buzzword. It is an extension of the social business that helps buyers to better get to know you, like you and trust you enough to become a loyal customer and maybe even a fan and advocate of your company. In order to be successful in social selling, sales people need to stop talking just about themselves and their products and open up a dialogue with prospects. Effective social selling combines strong social connections and effective content and storytelling techniques to build a strong personal brand., These slides present the need for personal branding and also the 5 steps to effective social selling in the "day in the life of a social sales person."

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