'Contextual campaigns definition' presentation slideshows

Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World

Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.

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