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Crm practice - PowerPoint PPT Presentation

CUSTOMER RELATIONSHIP MANAGEMENT Where do you start?

CUSTOMER RELATIONSHIP MANAGEMENT Where do you start?. University of Manchester Study Objectives. What is CRM? Does it work? Is there potential for CRM at the University? What guidelines are there for implementation?. What is CRM?. Some definitions of relationship marketing.

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Crm practice - PowerPoint PPT Presentation

CUSTOMER RELATIONSHIP MANAGEMENT Where do you start?