'Customer enables successful interactions' presentation slideshows

Why ERP and CRM Integration is Key to Improving Customer Experience

With customers taking an increasingly digitally-driven path to purchase and demanding more personalized customer experiences, smart companies are making solid use of their customer data. By doing so, theyu2019re tapping into a profitable opportunity: 86 percent of buyers say theyu2019re willing to pay more for a great customer experience. But too many companies are still scrambling to turn the data theyu2019re collecting into actionable, bottom-line results. Why? Because the data they are collecting too often goes no farther than the IT department that collects it u2014 and that leads to lost opportunities.

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