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Customer mental model - PowerPoint PPT Presentation

Business Models in the BOP: Leveraging context in immature markets

Ted Ladd Case Western Reserve University and Hult International Business School AOM Conference 2014 Paper at pubs.tedladd.com. Business Models in the BOP: Leveraging context in immature markets. Problem of Practice. Central grids underinvested Entre for distributed electricity

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Customer mental model - PowerPoint PPT Presentation

Business Models in the BOP: Leveraging context in immature markets