The Modern Marketing Organization How-To Guide
Executive Summary
The marketing profession has been turned upside down in the past ten years. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before. Marketing is more customer-centric and more content driven than ever before and that is reflected in the way that companies are organizing their marketing departments.
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
Read this 7-page guide to learn:
The Definition of The Modern Marketing Organization (MMO)
The Evolution of The MMO
The Shape of The MMO
Roles & Responsibilities
Action Plan
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
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