'Data trumps intuition' presentation slideshows

Testing with Real Users

784 views • 65 slides

Online Controlled Experiments: Introduction , Learnings , and Humbling Statistics

ACM Recommender Systems 9/12/2012. Online Controlled Experiments: Introduction , Learnings , and Humbling Statistics. Ronny Kohavi Online Services Division, Microsoft. Amazon Shopping Cart Recommendations. Add an item to your shopping cart at a website Most sites show the cart

560 views • 46 slides

Online Controlled Experiments: Listening to the Customers, not to the HiPPO

The Analytics Revolution, Apr 2010 , SDForum. Online Controlled Experiments: Listening to the Customers, not to the HiPPO. Ronny Kohavi, General Manager Experimentation Platform, Microsoft ronnyk@microsoft.com. Amazon Shopping Cart Recommendations.

319 views • 27 slides