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Defining brand - PowerPoint PPT Presentation

Brand aesthetics model

DESIGNENCE PARIS 2018. Brand aesthetics model. Brigitte Borja de Mozota bbm@designence.com. 42018. What is a brand ?. Defining a brand The phases of branding Brand identity The brand aesthetics model. Brigitte Borja de Mozota. Four defintions of brand by marketing gurus.

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Defining brand - PowerPoint PPT Presentation

Brand aesthetics model