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How Can Technology Be Used In Market Research Industry?

Market Research is all about the process of gathering, analyzing, and interpreting information about the market, a product, or service offered to the customers. It involves understanding the target audience, spending habits, and needs & buying behavior of the consumers. It provides relevant market data which helps in understanding the industry challenges, current scenario, and market opportunities so form your business and marketing strategies. It is done through 2 methodologies, i.e., primary and secondary.

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