Creating a Product Business Case
Download the PDF: https://www.demandmetric.com/content/creating-product-business-case
A Product Business Case is a plan written to justify a corporate product investment. It is common
for an organization to recognize an opportunity to exploit with a new product, but the development
of that product is outside of the budget. Perhaps funds do exist in the budget for new
product development, but there is uncertainty or skepticism about the decision to invest. The
Product Business Case becomes the mechanism for quantifying the opportunity and the risk, so
the organization can make a quality decision about proceeding.
This How-To Guide outlines what a Product Business Case is, describes the key concepts for
creating an effective one and presents an action plan for doing yours.
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