'Development partner business goals' presentation slideshows

Web Analytics Roadmap 2014

http://bit.ly/agile-marketing-metrics-guide Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it. But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.

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