'Different marketing mix elements' presentation slideshows

533 views • 30 slides

Identifying Market Segments

Identifying Market Segments. By Agung Utama. Back grounds. A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements A company need to identify the market segments it can serve effectively. Levels of Segmentation.

545 views • 25 slides

Lesson 15

Lesson 15. Market Segmentation, Targeting, and Positioning. When you have completed this lesson you will be able to; Summarise the relationship between market segmentation, targeting and positioning Identify and describe the major variables for consumer segmentation

598 views • 24 slides