2017 Digital Marketing Roundup
We all know that the winning techniques of tomorrow are shaped by the past. When the world is gearing for the digital revolution of 2018, let’s take a look at some of the amazing trends that 2017 brought to the digital marketing space. Here is a digital marketing roundup for 2017, covering all the successful trends that took the online world by storm last year, and might as well continue to remain a hit in the future. Live Video Streaming While brands started relying on video content well before 2017, the last year witnessed an increase in live videos for promotion and customer interaction. From Facebook to YouTube, live video streaming became a hot trend on these platforms and many more. Such videos attain instant virality if filmed right and in an engaging way. Informative, professional videos can give any brand the attention it deserves by increasing the eyeball count at rapid speeds. The key is to connect with your customers. Influencer Marketing Digital marketing is all about reaching the masses and what better way to do that than to capitalize on the audience base of well-established influencers in your niche industry. Be it Instagram celebrities or YouTubers, influencers can help a brand rope in the traffic it needs on all such social media platforms. All that’s needed is the right voice for the product or service you wish to market. However, it’s necessary to make the most of influencer marketing in a subtle way. Marketing should not be done in a scripted manner. Natural, emotional messaging is what clicks with millennials the most. Thus, what 2017 made us learn is that influencer marketing strategy should be effective enough to seem ‘real’ and not ‘scripted’. Storytelling For decades now, content has been regarded as the king of the digital marketing realm. But when it comes to differentiating your business from others, it is your brand’s story that’s the real king. 2017 showed an increased dependence on connecting with customers on an emotional scale with content that revolved around thought-provoking and attention-grabbing stories. Story-driven content is largely based on what the audience wants to listen and know. It is experiential rather than theoretical. Applying storytelling techniques has been the cornerstone of success for many brands in the past year. The Rise of Voice Search Web users increasingly used voice search to find answers to their queries. From smartphones to smart speakers, laptops, tablets, almost all such devices handled millions of voice searches in 2017. Interestingly enough, digital marketers who observed this trend way ahead than their competitors and optimized for voice searches were the real winners. Including conversational phrases and long-tail keywords into the content became the masterstroke of these winners. And with the increased demand for smart devices, this trend is surely going to pick up the pace in the coming years. AI and Chatbots An impressive development in the world of digital marketing that happened last year is the focus on Artificial Intelligence (AI) and Chatbots. From Facebook Messenger to WhatsApp, chatbots gained huge popularity on major social media platforms, making it easier for companies to respond to their customers’ queries and concerns in a quick as well as easy manner. With bots, several brands delivered impressive customer service in 2017, and the trend is all set to revolutionize many companies in the future too. If what you just read seems like Greek and Latin, Cignitech is here to make your digital marketing efforts a cakewalk. Write to us at info@cignitech.com or call us at 1(800) 532 1710 to drop in an inquiry here.
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