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Don jagoda - PowerPoint PPT Presentation

Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. . F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

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Don jagoda - PowerPoint PPT Presentation

Chapter 9